Top Chef Wine, New York Times Wine, Who Isn't Selling Wine?
How do companies leverage their brands, and attempt to boost sales, in a crummy economy? Sell wine! Who knew?
TOP CHEF WINE
Remember when we tasted the Sopranos wine? Now there's Top Chef wine called Quickfire. It's made in conjunction with Rutherford Hill Winery.
NEW YORK TIMES WINE
And remember when we reported that The Wall Street Journal was selling wine? Now there's a new wine "club" from the other paper of record, The NY Times. Members can purchase six-bottle shipments for either $90 or $180.
STARBUCKS WINE
Don't forget that Starbucks announced it is experimenting with wine (and beer) sales too, at a few stores in Seattle (via NY Post). It's a big topic of conversation over at Snooth.com.
FAST FOOD WINE
And finally, it's only a matter of time before McDonald's, Burger King, and Wendy's start selling wine too. A few fast-food chains have experimented with the idea, including Burgerville (a 39-restaurant chain) in Vancouver, Washington (via Decanter).
by James Oliver Cury
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