Business Card Smarts

By Ayn-Monique KlahreBusiness Card SmartsBusiness Card Smarts In a high-tech world of emailing and tweeting, there's still nothing like a good old business card to get your information into a potential employer's or contact's hands. "A card comes in handy at all sorts of events-like when you're introduced to a new group of friends or meet someone at a restaurant," says Kathryn Lowell, founder of Image Matters, a consulting group in Arkansas. "It allows you to continue the conversation." To find out how to design your own card like the one shown here, turn the page.


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What to Choose

If you're in a creative field (a caterer, an art teacher, a gardener), select a card with a graphic design that shows off your personality; your contact information can go on the back of the card if necessary. Otherwise, opt for light-colored sturdy paper stock and easy-to-read sans serif fonts like Verdana, Tahoma or Arial in navy blue or black.

What to Include On It

● A maximum of two industry-relevant degrees (such as RD or RN ) after your name. Don't include a job title unless you have a specific skill that narrows your profession (like chef or accountant).
● A link to an online portfolio or profile, like on LinkedIn.com, if you wish. Just be sure the profile is professional and free of typos.
● Your mobile number, if there's a chance your children will answer your home phone. Make sure your voicemail message is work-appropriate.
● Your email address. It should include your name but no cutesy adjectives (chances are, AwesomeAnne@gmail.com won't get the nod for a job).

How to Present It

Pull cards from a tasteful cardholder and hand them only to those individuals you plan to follow up with within a week, since people have short attention spans. When you do reach out, refer to your conversation in some way; try recommending a restaurant or sending a link to an interesting article.

Original article appeared on WomansDay.com.

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