Sports Journalist Jason Dasey as "Kardashian" Business Inspiration

Whenever anyone is able to earn a living doing what they love, they become an example for everyone. Jason Dasey, a sports journalist whom I have known a few years, suddenly dawned on me as someone in the case of "why aren't you telling the world about him?!" From CNN International to BBC to his current role covering soccer, or as it is known outside of the USA, football, over in Asia, he gets paid to watch sports and talk about them. How many people do you know who would kill for that opportunity?Sports journalist Jason Dasey at work

If you don't have access to foreign television, you can just as easily download his iTunes podcast. If you aren't following my excitement just yet, he spreads out everywhere - TV, online, newspapers carrying his columns and the podcast - essentially employing a Kardashian business model of "being everywhere at once," minus the obnoxiousness, that is. In the media industry, I have been told often to choose one area and do it well, but Dasey is clear with that old method needing to be tossed back into the 1970's. He is a perfect example of someone who can work the industry by not following prehistoric industry advice.

Dasey, a proud father, answered some questions via e-mail for us, and hopefully, you will be inspired to get out aggressively in your desired field of work like he does.

You have lived around the world. What is it like living in Singapore?
I live between Singapore and Kuala Lumpur, Malaysia, where I do the bulk of my work as Executive Producer/Senior Host/Vice-President for Asian cable network, Astro SuperSport. Singapore is my favourite city in the world for many reasons. It is the perfect hub to Asia, Europe and the Pacific. It is very business and sports media friendly. It has warm weather all year around, extensive cycling and jogging routes and delicious local food.Jason Dasey

Was your introduction to journalism just fate or do you think you wouldn't have gone into it had you not stumbled into it?
- Journalism, and specifically sports journalism, was something that I targeted from a young age. I was always a strong writer and when I got very good grades for a class project related to sports journalism in my early teens, I decided that was the way I wanted to go. By the age of 15, I was writing sports articles for small newspapers in Sydney. By age 16, I was getting paid for it and working for Australian Associated Press - the Aussie version of AP.

Please talk about your Football Fever podcast.
- The Football Fever Podcast is something that I started with the help of some fellow sports media professionals last year. We call it an international soccer discussion show with an Asia-Pacific perspective and we record it each week in Singapore and distribute to major sports websites like and It is probably nothing like any other sports podcast that you've heard, with that cosy, 'bar-talk' style. This one is fast-paced and high-energy. We have a brilliant novelist called Neil Humphreys who hails from London and writes best-selling books who is our 'star' player with his hilarious and insightful comments. On top of that, we attract some of the biggest names in football as guests. Even if you're not a soccer fan, you will enjoy our show.Jason Dasey

Who are some footballers you've interviewed recently?
We recently had Germany and Liverpool legend Dietmar 'Didi' Hamann as our special guest on Astro's Euro 2012 coverage. I sat next to him on the night that Italy upset Germany in the semi-finals of Euro 2012. 'Didi' played in four major tournaments including two World Cups and the 2002 World Cup final. He's a really cool guy, more English than German after so many years living in the greater Liverpool area. Another Liverpool great John Barnes has been a regular visitor to Malaysia - he even stayed at my place one night because the hotels were full. Former Spurs and England defender Gary Mabbutt is another who's recently visited us.

What is intriguing about football? What about golf?
- Football is a truly global game and transcends sports, especially at the time of big tournaments like the World Cup and Euro. It's fascinating to see all the cultural aspects of individual nations shining through when it comes to their approach to the way they play. On a club level, the whole world seems fascinated with the English Premier League because of the frenetic pace in which its paid and all the colourful characters who make it soccer's most exciting competition. I'm lucky enough to host that 40 weeks a year across SE Asia on Astro SuperSport.

Anyone who's played golf knows what a difficult sport it is - especially at a mental level. I think people watch it because they are in awe of just how good the pros are. And yet even a player like Tiger Woods can have a humbling, 'off day'. As much as I am not the biggest fan of Tiger Woods and the way he carries himself, golf needs him because of the attention that he attracts.

Why are sports a universal language?
Sports are a universal language because they are about achievement and they also generate entertainment. All in all, they are a positive expression and a great escape from the drudgery of every day life.

What do you do working with your company, Dasey Media?
Dasey Media is a Singapore registered company through which I do consultancy and training work. I am available to share some of the things that I've learned during my 30 year media career, including my most recent chapter at Astro where I built a team from the ground up, using all local staff and within tight budgets.

Remember I arrived at Astro SuperSport three years ago as a one-man band: producer/host/organiser/consultant. Three years later, we have a full-time and part-time team of more than 30 people and more than 10 hours a week of original sports programming in HD, some of which has been recognized at the Asian Television Awards.

Do you have any funny stories from your sports journalism work?
The night that Liverpool legend John Barnes stayed at my condo in Kuala Lumpur I had to tell the security guards at the front gate that he would be arriving. "When John Barnes arrives, could you show him up to my floor please". The security guards were massive Liverpool fans but from their reaction I could see it was kind of surreal for them. I may have well said: "Mickey Mouse will be driving in soon - please treat him well."

Many years ago I was covering a tennis tournament in Germany where a British player called Jeremy Bates had just played a match. Later when I was walking around the public area, this excited couple came over to congratulate me on the match that I just played - thinking I was Jeremy Bates. I smiled and thanked them. I simply didn't have the heart to tell them that I wasn't Jeremy Bates but just an Aussie journo!

What do you want to say about your family? *brag away!*
I became a father rather late in life - in my 40s - but it's probably my proudest achievement. My daughter (who's 2 1/2) is extremely cheeky and keeps me on my toes. And she loves sports! She recently went to her first ballet class - and wants to learn how to swim/learn how to rollerblade/learn how to rollerskate/learn how to play tennis... the list never ends! Now if only I could get her to take up golf.... maybe I can retire early?

For more on Jason Dasey, visit his website at

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