Do you really need to WEAR a towel?

I'm a little late to the party on this one, but here goes...

First we spent the winter bombarded by the inescapable Snuggie (a blanket you can wear!), now it looks like some clever marketing type has come up with the summer version--yet another solution to a problem none of us have. The Wearable Towel is a new garment made for those who require more absorbency than the mere time it takes to dry off and who cannot manage the "wrap and tuck" technique common with your average terrycloth squares.

It comes in two styles: Toga for dudes and Tunic for ladies. According to the hilariously bad commercial, you can wear this item after you shower or while you're by the pool or to pick up the paper in the morning (gross!) or to dry off your baby (weird!).

Check out the ad below, and tell me...would you pay $19.99 to be swaddled in a the equivalent of a giant gym towel?